Meet A.R. Hustle

The Realest Ride in the Car Business

Step onto the lot and into the life of a hustler who sold over 1,200 cars and still had stories left to tell. Diary of a Car Salesman is a raw, hilarious, and brutally honest memoir that exposes the highs, lows, and hustle of life behind the wheel — and behind the desk. If you’ve ever dealt with a car salesman… this book shows you what really goes down.

Biography

AR. HUSTLE

A.R. Hustle is a Cuban-American author, entrepreneur, and survivor with a life story that reads like a movie. Raised in the gritty streets of Miami and grounded in the values of hustle, resilience, and real talk, he has sold over 1,200 cars, built digital businesses from scratch, beat cancer, and even spent 40 days as a modern monk. He now resides in Fort Myers – Cape Coral, Florida, where he continues to inspire others through his writing, videos, and community work.

One Journey. A Thousand Lessons.

Discover the real story behind the brand. In this heartfelt book, A.R. Hustle shares the highs, the lows, and the turning points that shaped his life — and his digital journey.

“Hilarious and eye-opening. I bought a car last year and thought I knew the game—this book showed me I didn’t know anything. The stories about the ‘lot lizards,’ the sales tower, and the crazy customers had me laughing out loud. But it’s also surprisingly heartfelt. I read it in two days.”

— Mark D., Denver, CO

“I sold cars for three years, and this is the most honest account of the business I’ve ever read. A.R. Hustle doesn’t glamorize the grind—he shows the long hours, the cutthroat managers, the desperation of month-end, and the thrill of the close. If you want to know what really happens behind the glass, buy this book. The free keychain was a cool bonus too.”

— Jessica T., Dallas, TX

“I was terrified of getting ripped off at a dealership. This guide walked me through everything: how to research, what to say (and not say), and exactly how to negotiate. I saved over $1,200 on my used Honda because I followed his tip about ‘holding back the trade-in info.’ Every new car buyer needs this before stepping on a lot.”

— Carlos R., Orlando, FL

“Bought this for my 18-year-old daughter before she bought her first car. We read it together, and it turned a stressful process into a smart strategy. She went in confident, walked away twice, and got the price down by $800. The insider info on dealer financing alone is worth the price. Highly recommend.”

— Patricia K., Phoenix, AZ

“I just started in car sales two weeks ago, and this book is my bible. My manager doesn’t teach the ‘emotional psychology’ part—A.R. Hustle does. He explains how to read a customer, when to shut up, and how to handle objections without being pushy. I’ve already used his ‘feel, felt, found’ method twice this week. This should be required reading at every dealership.”

— Ryan S., Nashville, TN

I’ve been in the business for 12 years, and I bought this book for my entire rookie team. It’s not just tactics—it’s the mindset. A.R. Hustle gets that selling cars is 80% psychology and 20% product knowledge. The chapter on handling the ‘be-back’ customer is gold. If you want to last more than 90 days in this business, read this first.”

— Dave M., Chicago, IL